Career Highlight

 

Results-driven leader with expertise in UX providing creativity and innovation in Emerging Markets. Proven track

record of building and leading agile teams responsible for developing scalable platforms, and productizing differentiated

data-driven creative experiences that are engaging, consumer-friendly and tailored to meet brand objectives.

• 10+ years’ experience in Design and Research

• 7+ years’ of managing teams of designers and researchers

• 6+ years’ experience working with a startup

• Manage global teams in Europe

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Experience

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CEO, Icarus Lived Inc.

Jan 2020 to Present, New York, NY

- Successfully converted a startup idea to MVP within six months. Build and pivot the product from prototype

to v3 production release with 10 million seed funding.

- Effectively manage 5 departments with 20+ employees, actively participate in all facets of the company.

- Developed the user experience and content strategy along with product requirements and roadmaps.

- Lead operations and strategic direction, including product management, finance, legal, and fundraising.

- Lead marketing strategy and growth, resulting in a 12% sign-up rate and a 4% referral rate.

- Directly managing designers and researchers. Create design system, and oversee the design direction for

company products, branding, and marketing materials.

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UX Director, Datacubed Health
Feb 2019 to Present, New York, NY

- Direct reported to CTO. Manage and oversee the company product team, hands-on with product management,

and project management, and led UX design, UX research, visual design, and marketing creatives.

- Collaborated with C-level stakeholders, clients and engineers to build and priorities company product features.

- Established and implemented product agile workflow, managed project timeline and priority.

- Enhanced the design system to keep consistency across the company's mobile app, websites and dashboards.

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Director, UX Design and Research 

Prudential Financial, New York, NY            

• Build and manage the first UX research team for Prudential, establish and lead UX research process and strategy across multiple platforms.

• Built Prudential’s first equipped usability lab. Used daily for usability testing, eye tracking and card-sorting.

• Led UX design on Prudential’s critical digital desktop and mobile products to deliver original and impactful digital experiences for websites and applications.

• Drove UX strategy through UX deliverables and best practices including sitemaps, process flows, wireframes, functional specifications, user discovery, and stakeholder workshops.

• Managed and mentored UX designers and UX researchers for UX skills and self-development.

 

Interactive Design Manager

Prudential Financial, Shelton, CT             

• Established and responsible for Prudential’s Annuity UX experience design as well as design research across Marketing and Sales teams.

• Converted marketing strategic thinking into interactive solutions that unify business objectives with user needs; collaborating throughout the production process to launch engaging, effective digital experiences.

• Significantly increased Prudential Annuity’s conversion rate by applying product diversification strategy into customized design. (E.g. improved main website ranking from #98 to #7).

• Mentored Marketing team in developing an understanding of the role and benefits of user-centered design, which helped colleagues engage customers in a UX mindset.

 

User Experience Consultant

Epsilon, Wilton, CT      

• Produced comprehensive UX documentation including site maps, wireframes, used cases, flow diagrams, user journeys and UX specs for desktop and mobile digital products.

• Guided clients in the development of business needs and provided recommendations for digital campaigns and platforms; resulting in increased user engagement, acquisition, and sales.

• Increased work efficiency and effectiveness for Design and Development teams by delivering comprehensive UX documentation.

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Clients included: Unilever, Nestle, Dove, Cazadores, Ben&Jerry’s, Purina, Chase, Dole, Magnum, Bacardi, SlimFast, Knorr, North American Power, BabyRUS, San Pellegrino, Vaseline and many more.

 

UX Research and Design Intern

Pitney Bowes Inc., Shelton, CT 

• Led a social media marketing project that helped small businesses gain more foot and online traffic by using customized digital products and physical artifacts.

• Collaborated with the business team and development team to conduct user research, testing and optimization of new and existing digital products.

• Worked across multiple disciplines to ensure business and technical requirements were communicated and implemented correctly.

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