Price & Performance
It's a unified Price & Performance experience across all Prudential businesses - Annuity, Retirement, and Mutual Funds for our investors and financial advisors.
My Role
Lead UX Designer
Business Analysis
It's a universal price & performance platform for all Prudential Annuity, Retirement, and Mutual Funds products. To have a deep understanding of each business and our competitor’s strengths, I did a complete analysis for every industrial business.
User Research
In order to develop an intelligent solution for our target audience, I did user research to understand user types and user needs to help make the product and the design decisions.
Stakeholder Workshop
I ran a participatory workshop with users, designers, developers, marketers and product owners
Workshop Plan
Use user story to guide the conversation
Function cards to co-design
Workshop result
Final product
After all the preparation work - the research and the workshop, the final result is accomplished efficiently and effectively. All the stakeholders agreed on the design after the co-design workshop. The interface is easy to use but also follows some previous interactive behaviors.
